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Wellness Makes Packaging Nationally Recyclable

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A few years ago, the land around our property was bought up by the county to become a bird preserve. Eventually we worked with the county to provide an easement on some of our property as well, adding it to the preserve to shelter the endangered golden cheeked warbler.

Living in a preserve, we are really conscious of everything from chemical use to water use to noise pollution. We’re also increasingly aware of the garbage that we produce–and that includes garbage generated by our pets — like pet food bags.

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We’re so excited to learn that Wellness is now the first U.S.-based pet food brand to make its packaging nationally recyclable through a partnership with TerraCycle. If you’re not already familiar with them, TerraCycle is the world’s leader in the collection and repurposing of hard-to-recycle post-consumer waste, ranging from used chip bags to coffee capsules to cigarette butts.

How You Can Recycle Your Wellness TruFood Bags

TF_Dry_Cat_Kitten_606x522Wellness consumers earn money for the TruFood packaging they recycle through TerraCycle’s Wellness Pet Food Brigade. Those interested can register for free at www.terracycle.com/wellnesspetfood.

Once you’ve registered, individuals (and organizations) can collect their pet food bags in any cardboard box. Collectors download a UPS pre-paid shipping label directly from their accounts and drop boxes off at any UPS store or pick-up site. Wellness is also partnering with TerraCycle Canada to operate a similar program.

For each pre-paid shipment of TruFood bags weighing at least two pounds, Wellness Brigade members earn points that can be used for charity gifts or converted to cash and donated to charities of their choice. The collected packaging will be recycled into a variety of new consumer products such as park benches, bike racks, pet food bowls and recycling bins.

Learn More About TruFood

Wellness is bringing the TruFood experience to local pets with the Wellness TruFood Wagon. The national sampling tour kicked off in June and runs through October 2015. The wagon will visit New York, Phoenix, San Diego, Seattle, St. Paul, Chicago, Toronto and Boston with free samples, activities and further information on their recycling program with TerraCycle.

Wellness’ new TruFood line for dogs and cats is grain-free, raw-inspired nutrition for pets, featuring the highest quality ingredients from farm, field and sea. TruFood is available nationwide at independent pet specialty retailers, Petco and PetSmart. To learn more about Wellness Natural Pet Food, visit www.wellnesspetfood.com, and to learn more about Wellness TruFood, visit www.wellnesstrufood.com.

Paris Permenter
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